We have been in business locally for 20 years. During those years we have experienced many changes. We pride ourselves in getting out front of changes in our business. Our company was founded on delivering new technology. We opened in November of 1991 as the first company to offer digital color images that could be viewed from a computer and self produced color images on all our marketing materials.
In 1998 we partnered with a major franchise to expand our knowledge of the business and to reach a wider audience. We grew to be one of the top ten companies among our affiliates in closed sides in the Northeast region. We achieved that with only four offices when some of our affiliates operated as many as 17.
During those 12 years major changes occurred. The advent of the internet and the IDX along with Realtor.com, leveled the playing field for all real estate companies. In 2008 we recognized the impact social networking would have on our business and our agents were in front of the revolution. When our contract ended with our affiliate, it was obvious that the need for a national entity was over.
Today, it simply becomes a combination providing information to consumers online and being accessible when they are ready to move. Every company web site features every listing on MLS and no company web site out performs Realtor.com. It's about being listed on Google, Bing and Yahoo not the little phone-book.
Unlike most of our competition Heritage supports its associates with a solid marketing program.
While other companies leave it to the agent to pay for most of the marketing, our philosophy is simple. Support our associates with intelligent capable staff , give them the tools to succeed and insure that our clients have maximum exposure. In doing so our associates are free to concentrate on helping buyers and sellers through the sale process.
If your buying or selling, give us a call or e-mail us.
Thank You
Ed Maccaro
Broker/Owner
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